Case · Real estate · Brand architecture
LaFinca
A group with homes, offices, golf and gastronomy that needed to speak with one voice.
- Client
- Grupo LaFinca
- Sector
- Premium real estate · Offices · Golf · Hospitality
- Location
- Pozuelo de Alarcón, Madrid
- Scope
- Brand architecture · Guidelines · Identity · Website · Editorial · Signage · Video
The challenge
LaFinca brings together high-end homes, a business park, a golf club, a gastronomic centre and retail. Each business had grown with its own image.
It needed a partner to bring order to the whole, from the parent brand to the last sign in the car park, without losing its philosophy: “Always Exceptional”.
The frame
One family. Each business with its own name and the same surname.
First, order: what is parent brand, what is sub-brand and what is product. Then, everything the customer touches.
- Brand architecture for the whole group
- Brand guidelines
- Visual and verbal identity
- Website and digital platforms
- Editorial and signage
- Video content, presentations and campaigns
- Developments: Serrano 105, Andrés Mellado 90 and LaFinca Real Estate, with LGC7, LGC9 and Hoyo 15 (see the cases)
- Sales brochures: Canalejas Residences, LaFinca Distrito Salamanca, LaFinca Sky Villas and LaFinca Garden
- Events and dining dossier: rooms for 350 people and an open-plan space for up to 1,000
Editorial · Developments, events and dining
Video · Golf and offices
What they say
“Until I met him, I had not worked with anyone with his ability to get things solved and his willingness… I recommend him without hesitation.”
Yoana Soto · Marketing management, LaFinca Real Estate
The result
More than five years as brand partner. The group presents itself the same online and offline, and every new business is born inside the system.