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Case · Developer · LGC7, LGC9 and Hoyo 15 developments
LaFinca's developer and its three developments beside the golf course, each with its own name, website and catalogue.
The challenge
Three different products in the same place: villas, flats and townhouses.
Each needed its own voice while still being LaFinca. And the golf course, its strongest argument, had to be seen in every piece.
The frame
A shared system for logos, websites and catalogues, updated every time the offer changes.
01 · Logos and websites
LGC7, LGC9 and Hoyo 15 share typography and structure, and each has its own accent colour. The websites follow the same order: the place, the homes, the catalogue download and contact.
02 · Catalogues
The catalogues start with LaFinca and the golf and end with each home type, with its floor plan and floor area. There is a printed version for the sales office and a light version to send by mobile.
03 · Street and screens
The billboards speak to those already on the golf course. The bifold brings the two developments together with the site plan, and the panoramic video is designed for large-format screens.
04 · AI video
A video for each development. We used AI to set the CGIs of the homes in motion and edited them with the course, the club and the surroundings, to show what living there will be like before construction ends.
What they say
“Santi perfectly represents the professional profile in demand today… truly excellent collaborations.”
Jesús García Tello · Transformation Director, LaFinca Real Estate
The result
Three developments recognised as a family and sold separately. Golf is not a backdrop: it is the argument.