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Case · Residential · Identity, brochure and video
A building of 24 homes in Chamberí that needed a name of its own before it had residents.
The challenge
In Chamberí the competition is on every corner and every development promises the same thing.
AM90 had to look like a specific place, with its courtyard, its pool and its neighbourhood, not one more building on a property portal.
The frame
An identity born from the architecture and a brochure you touch before you read.
01 · Identity
We drew AM90 as if it were the floor plan of a home: every stroke is a wall and every gap, a door. Pink sets it apart from the sector's usual grey and beige.
02 · Printed brochure
The brochure goes from the neighbourhood to the detail: first Chamberí, then the project, the homes and the sales floor plans for each storey. White and marble let the images breathe.
03 · Video
A minute-and-a-half video that places the building on the map, comes down to street level and moves through the courtyard, the gym and the homes. It ends with the brand and the sales team's contact details.
The result
A development with a name, colour and shape of its own. The logo explains the product before the brochure does.