Case · Premium residential · AI video, brochure and website

Serrano 105

A mansion in El Viso that had to be shown as calmly as it is bought.

Client: LaFinca Real Estate
Asset: Mansion · El Olivar de El Viso, Madrid
Area: 660 m² built · 847 m² plot
Scope: AI video · Brochure ES/EN · Development page

The challenge

A building like this isn't sold with a spec sheet and a photo gallery.

Whoever buys it wants to understand the house, the neighbourhood and what being on the Golden Mile is worth. And wants to see it unhurried.

The frame

In El Viso you don't sell square metres. You sell calm.

A brochure that argues the investment, a page that sums it up and a video that makes you feel it.

Development video made with AI from the images of the mansion
Opening: the hand sketch becomes the building
25-page brochure in Spanish and English
Investment highlights, maps of El Viso and the Golden Mile
Plans of each floor
Development page on lafincarealestate.com

01 · AI video

From sketch to house

We started from the images of the mansion and set them in motion with AI: the camera moves through the entrance, the hall, the reception rooms and the garden as on a shoot, without the shoot. The maps place the building on Serrano, among the restaurants and company headquarters around it. The text is in English, for the international buyer.

Script and direction
AI animation from the images of the mansion
Animated maps of the surroundings
Editing and sound
Upscaling to 4K

02 · Brochure

An investment case, not a catalogue

The brochure explains why Serrano 105 is an opportunity: where it is, what surrounds it and what can be done with it. The images come later, once the buyer knows what they are looking at.