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Case · Weddings and events · Identity, catalogue and video
A wedding estate in Madrid that needed to tell in words and images what was already being lived inside.
The challenge
Couples visit many estates and every one promises them the perfect day.
Villa Laureana had gardens, its own kitchen and years of weddings behind it. It lacked a voice and an image that said so without repeating what all the others say.
The frame
First the words and the brand; then everything a couple sees before saying yes.
01 · Identity
We started with the verbal DNA: how the estate speaks, what it promises and what it does not. From there came the descriptor, “Where celebration is an art and cooking is its language”, and a logo with the V and the laurel.
02 · 2027 wedding catalogue
The catalogue walks through the estate as a couple would: the arrival, the gardens, the decoration, the light at night and the kitchen. Large calligraphy, paper and texture backgrounds, and photos with room to breathe.
03 · Video
A video for the website home page: gardens, tables laid, the kitchen at work and the party. No voice, so it works as a background and tells the estate in a few seconds.
The result
An estate that no longer competes with the rest on promises. It speaks in its own voice and is recognisable in every piece.