Case · Wedding and event catering · Naming and identity
Brizo
A caterer from Valladolid making the move to Madrid that needed a name people would remember from the first wedding.
- Client
- Brizo Catering
- Sector
- Wedding and event catering
- Location
- Valladolid · Madrid
- Scope
- Naming · Verbal and visual identity · Guidelines · Website · Stationery
The challenge
In Madrid, wedding catering is full of established names.
Arriving without a brand of its own meant competing on price alone.
The frame
El catering del sí.
A short name and a line the couple remember on the day they say “yes”. Then, the whole system for using them.
- Naming: Brizo
- Verbal identity: “El catering del sí” and “La confianza del sí”
- Visual identity and brand guidelines
- Website in Spanish and English
- Business cards, quotes and invoices
The name
Brizo is the Greek goddess people turned to for a safe journey and to understand what the future held. A name for a catering company that started in Valladolid, with the Camino del Pinar catering business and the La Posada del Pinar estate, and travelled to Madrid.
The logo takes the column, which joins the idea with what gets built. The colours come from the Castilian countryside, and the rest of the system from pencil, watercolour and good paper: the stages of a wish until it comes true.
Video · The brand in use
The result
A two-syllable name, a line that stays and a system that works as well on an invitation as on a van.