Case · Group travel · Identity, website and video
Uniite
A group travel agency selling something hard to show: the people you'll travel with.
- Client
- Uniite · Grupo Ávoris since 2024
- Sector
- Group travel
- Market
- Spain and Portugal
- Scope
- Verbal identity · Guidelines · Sub-brands · Website · Video · Trade fairs · Offices
- Year
- 2021–2024
The challenge
Travelling with people you don't know raises more doubts than excitement.
The brand had to settle those doubts before anyone looked at the price.
The frame
Lo mejor del destino, la compañía.
A clear promise and four ways to travel, each with its own tone.
- Verbal identity: “Lo mejor del destino, la compañía”
- Brand guidelines (2021) and the Singles, Friends, Couples and Family sub-brands
- Redesign of the website and the user experience
- Brand videos and app video
- Investor presentation
- Stand graphics at FITUR 2022
- Banners and graphics for the Concha Espina office (2024)
One promise, four tones
Singles, Friends, Couples and Family share the same promise and change the tone: you do not talk to someone looking to meet new people the way you talk to someone travelling with their children.
The brand went along with the company’s growth, from the FITUR 2022 stand to the Concha Espina office, and in 2024 Uniite became part of Grupo Ávoris.
Video · Brand and app
The result
Four ways to travel and a single promise. What's sold is the company; the destination comes included.