Case · Gastronomy and events · Identity and Madrid Horse Week
U-Zalacaín
The union of chef Iñigo Urrechu's group with Zalacaín needed a brand of its own for its catering and for LaFinca.
- Client
- U-Zalacaín · Iñigo Urrechu and Zalacaín
- Sector
- Gastronomy · Catering and events
- Location
- Madrid
- Scope
- Identity · Guidelines · Editorial · Signage · Video
- Year
- 2021–2024
The challenge
Two names with their own history were becoming one.
The brand had to add the two together without either looking like the guest.
The frame
La gastronomía de siempre, como nunca.
A brand with two lines, LaFinca and Catering, and a presence that is felt at an event like Madrid Horse Week.
- Identity and brand guidelines for U-Zalacaín, with two lines: LaFinca and Catering
- Madrid Horse Week 2021: book, daily menus in Spanish and English, and timetable signs
- Signage proposal for the “Avenida de Madrid” food area (2021)
- Book “Bienvenidos a casa de nuevo”
- U-Zalacaín video at Madrid Horse Week 2024
Video · Madrid Horse Week
What they say
“Santi was a key person in the relaunch of our business… he managed to add a great deal of value to our brand, creating an emotional bond between our clients and us.”
Carmen González · U-Zalacaín
The result
Two houses with names of their own and a single brand that sits at the table with both.