Case · Premium residential · Madrid
Castellana 45
A historic building on the Castellana that didn't need to look new, just the best.
- Client
- Castellana 45 Residences · developer Admara Capital
- Sector
- Premium residential
- Location
- Paseo de la Castellana, Madrid
- Scope
- Identity · Brochure · Website
The challenge
Castellana 45 is a fully renovated historic building on Madrid's main avenue. The challenge was not to make it attractive.
It was to position it as top-tier premium residential in a market where everyone competes to be the most modern or the best located.
The frame
It is not an apartment on Castellana. It is belonging to Castellana.
Legacy, elegance, privilege. That vocabulary changed how the buyer assessed the asset.
- Full visual and verbal identity, with the tagline “Madrid desde una vista privilegiada”N
- Premium sales brochureE
- Landing pageE
Website
The result
“The team understood the project's objectives from the start and captured the essence of the property with clarity and good taste. The result exceeded our expectations: I would highlight the creativity of the logo and the visual quality of the sales brochure. […] I would recommend their services to any company that wants to set itself apart through its brand.”
Federico Cerdeiro · CEO of the family office that developed Castellana 45