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Case · Golf · Identity, brochure and website
An 18-hole course fifteen minutes from Madrid that needed a brand of its own, one that measures up to its clubhouse.
The challenge
The club lived inside the LaFinca group brand.
It needed an identity of its own: one a member, an Academy student or a tournament visitor would recognise at once, without losing the LaFinca surname.
The frame
An identity that works from the logo to the flag on the 18th hole, and everything the club needs to sell and to play.
01 · Identity
The logo takes the “L” from LaFinca and adds GOLF with a weight of its own. It comes in vertical and horizontal versions, plus a short version for clothing and bags.
02 · Brochure
The brochure covers the course, the clubhouse, the restaurant, the Academy and the 18 holes, one by one, each with its par and length. It comes in a digital version and a print version.
03 · Club pieces
Trifold, Academy bifold, rates, restaurant menu and signage: every piece speaks the same way, from reception to the first tee.
04 · Website and video
The lafinca.golf website opens with the course at sunset and leads to what people look for most: playing, the Academy, the clubhouse and becoming a member. The hole-by-hole video shows each hole from the air, with its par and length.
The result
The club now has a name of its own. You recognise it on the flag, on the menu and on the website, and it is still LaFinca.