Case · Professional cosmetics · Brand, packaging and trade fairs
iLashHero
A brand of professional lash and brow treatments sold in the United Kingdom, the United States and Spain.
- Client
- iLashHero
- Sector
- Professional cosmetics · Lashes and brows
- Market
- United Kingdom, United States and Spain
- Scope
- Logo · Guidelines · Packaging · Catalogues · Trade fairs · Photography · Video
- Year
- 2020–2022
The challenge
In professional cosmetics, the product is bought at a trade fair and used in the treatment room.
The brand had to work in both places: catch the eye from the aisle and explain the treatment step by step.
The frame
Feels wow.
A pink you recognise from the other side of the hall and a typeface that signs every box.
- Logo and brand guidelines with the tagline “Feels Wow”
- Packaging for the whole range, brow pencils included
- Price catalogues and leaflets for the United Kingdom, the United States and Spain
- Treatment and training manuals, one also in French
- Trade fair stands (2020 to 2022) and roll-ups
- “Class of 21” campaign for The Lash Games, at Olympia (London)
- Studio photo shoot, graphics for web and social media, and product video
Brand video
What they say
“Without Santi's help we would not have managed to create a brand, its marketing proposition and launch it with 18 products in different packaging in such a short time… He quickly became part of the team.”
Keith Lockyer · Owner, LOC Consultancy (iLashHero)
Translated from English
The result
A brand you can see from the trade fair aisle and understand in the treatment room.