Case · Hospitality · Campaigns and events
Grand Café
LaFinca's food and drink hub: name, identity and a programme that gives people a reason to come back every month.
- Client
- LaFinca Grand Café · Grupo LaFinca
- Sector
- Hospitality · Food and drink
- Location
- Pozuelo de Alarcón, Madrid
- Scope
- Naming · Identity · Campaigns · Outdoor · Digital · Film and video
The challenge
A new building with several restaurants and one question: why come here and not somewhere else.
The brand had to win the first visit and, above all, the second.
The frame
It is not a place with restaurants. It is a plan.
Every month, a reason to come. Every campaign, with its own piece and the same signature.
- Naming and identity for LaFinca Grand Café
- Mantones de Manila for San Isidro
- Dino World, an exhibition for families
- Welcome Summer for the summer solstice
- Christmas, Mother's Day, Ruta del Pintxo and monthly programme
- Shuttle buses, billboards, street posters and totems
The context
LaFinca Grand Café is outside central Madrid and had to attract a wider audience than the residential estate, without stepping outside the group’s brand.
So the brand did not stop at the logo: for more than two years we supported the business with campaigns, events, signage, website and video, month after month.
Welcome Summer and Dino World: images created with AI. Judgement and direction: Noewe!
Spot · 30 seconds
The result
Two years of programming without a break. People do not come just to eat: they come because something is always on.