Case · Industry · Identity and catalogues
CRM Synergies
A manufacturer of tin and alloys for the electronics industry that needed an image to measure up to its international presence.
- Client
- CRM Synergies · electronics industry
- Market
- Europe, the United States and Mexico
- Scope
- Identity · Guidelines · Catalogues · Leaflets · Trade fairs · Stationery
- Creative direction
- Santi Sanz
- Year
- 2021–2023
The challenge
At a trade fair like Productronica, tin manufacturers look very much alike.
The brand had to set CRM apart before anyone read a data sheet.
The frame
Electronics for a better world.
A symbol that works as well on a technical catalogue, on a lorry and on a trade fair stand.
- New identity (2021) and brand guidelines
- General and spare parts catalogues in A4 and in US Letter format for the United States (2021, updated in 2023)
- Industrial Alloys (2022) and Best Value (2023) leaflets
- Stand graphics at Productronica 2021, Munich
- Invitation for Productronica 2023
- Business cards, wine label, product stickers and logo animation
What they say
“Santiago's creativity has no limits and nobody grasps what you want and are looking for the way he does… an innovative, fresh image that, above all, sells.”
Ascensión Crespo · Key Accounts Management, CRM Synergies
The result
A technical brand that does not look off the shelf. Precise on a data sheet, recognisable at a trade fair.